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The web page states the following, "Help Us Fight Cancer." I saw that the web page also stated " Our mission is to raise money for local charitable cancer events, such as fitness fundraising events, as well as for firefighters and their family members who have been diagnosed with cancer." They also said " The individuals that comprise BOSTONs BRAVEST take part in a wide variety of activities throughout the year to support the organizations mission. Learn about the upcoming events, including our main fundraiser, the Pan-Mass Challenge. Raquo; Visit Events Page." The meta header had DotNetNuke as the first optimized keyword. This keyword is followed by DNN which isn't as important as DotNetNuke.